By Kamloops Youth Soccer Association

KYSA Hires New Executive Director

Sep 19, 2018 | 3:18 PM

The Kamloops Youth Soccer Association has hired a replacement for retiring Executive Director, Keith Liddiard.

Missy Cederholm, who has worked for the Kamloops Blazers as their Ticketing and Promotions Coordinator since August of 2012, will begin employment with the youth soccer organization October 1st.

A graduate of Thompson-Rivers University with a BBA in Marketing and Finance with Honors, Cederholm brings to the Executive Director’s position qualifications and experience that will be of great benefit to the KYSA, which in 2018 registered 3300 players––making it the largest amateur sports organization in Kamloops.

Among her many attributes, Missy has significant experience in event management, promotions, sponsorship recruitment and retention, volunteer supervision, and customer service. Missy has been involved in lots of different sports over the years and still enjoys refereeing ice hockey games.

Missy was born in Vavenby and moved to Kamloops in 2005 to attend TRU.

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“The KYSA is truly going to miss the leadership that Keith has given to the association over the past 10 years,” says KYSA President Candace Dodson-Willis. “We cannot thank Keith enough for all the hard work he has done and we are going to miss him immensely. However, as with everything in life, the KYSA is always changing, and we are very excited to add Missy to our team!”

The current KYSA Executive Director will work with Missy through the months of October and November to facilitate a smooth transition. Liddiard’s final day at KYSA will be November 30th.